What Did They Do With The Coconut?

Dear International Delight,

There seems to be a flavor war going on for domination of the non-dairy creamer market. As a devoted coffee drinker, I'm part of the targeted demographic. I take this very seriously, and because I do that, I'm aware that what you people promise on your labels is not necessarily what we taste when we add it to our hot beverage. Case in point: Your new "Limited Edition" White Chocolate Coconut Coffee Creamer. Granted, adding this particular flavor to my coffee does sweeten it, but "White Chocolate Coconut"? Puhleeeeeze.

What is it about you guys who want to use the flavor of coconut to attract us but seem to forget to add it into the finished product? I've bought coffee that says it's got an element of coconut flavor. It doesn't. And I've tried a bunch of different kinds made by different coffee manufacturers. The only one that tells the truth about coconut is the one who makes strictly Coconut Coffee. Anyone who promises it as part of the overall flavor combined with other ingredients tells huge whopping lies. The same holds true for non-dairy coffee creamers. You, Sir, should be ashamed.

I defy anyone to taste this new product of yours and find even a slight aftertaste of coconut. Once again the consumer has been hornswoggled by big business.

Next time someone in R & D gets the brilliant idea to toss coconut into the mix of some new product, it might be in your best interest to actually put coconut or the flavor of coconut into it. You may be able to coax me into buying your bogus product once, but I can assure you, I won't make the mistake of believing you again.

Best Wishes,

Cheesypoofs